Success Stories

Avery Dennison

In a project for Avery Dennison, Burke Research teamed with Artafact to conduct usability research for an online product. A small group of research participants convened in the Artafact environment to answer questions about their use of the Avery Dennison site, then took a trip to the web and used the online product while researchers watched. Participants used Artafact’s online tools to annotate screen-captures, showing the client which aspects of the website’s product download capabilities were clear and usable and which features needed improvement.

Smith-Dahmer Associates

Smith Dahmer teamed with Artafact to conduct online research for Whirlpool that provided a 50% cost savings over previous techniques. Whirlpool’s target audience for this product research was a small group of opinion leaders. Working with Artafact, Smith Dahmer was able to recruit the right population for Whirlpool’s tight segmentation. This allowed the team to meet the project’s research goals using four online focus groups where eight traditional focus groups would have been needed, a substantial savings in both time and money. With the success of this project, Smith Dahmer is now offering Artafact groups to many of its clients.