Recruitment is an important part of any research project—for great results, research must be conducted with the right population. Artafact offers many ways to recruit participants for your online qualitative research, and will recommend an approach based on the need of your project. For online respondents with known demographics, research panels are often a good way to go. Other techniques include telephone recruiting, research panels, website intercepts, and email recruiting using client-supplied lists or purchased lists (all lists comply with best-practice standards for commercial email, usually double opt-in).
Recruiting for Artafact projects is similar to recruiting for traditional focus groups, except that we cast a wider net. Because Artafact is a virtual focus group facility (rather than a physical one), you can conduct groups that include people from different regions. That means you can conduct focus groups based on your true market segments, not just regionally. A wider geographic footprint is also a huge benefit when studying low-incidence or far-flung populations.
Artafact takes pride in its careful attention to every individual involved in our projects. We believe it is important to remember that your research participants are people, not data points. We treat each participant and potential participant as if they were your best customer or hottest prospect. After all, they just might be!