JURY_left
JURY

Online Jury Research

 artafact online jury research ensures a farther reach of potential respondents, combined with a more timely and economical alternative to in-person research. Each research is specifically tailored for your case.  Just as no two cases are the same, no two projects can be the same. When done correctly, online research is just as effective as in-person research, and far more affordable. Thousands of dollars are saved in facility rental, audio-visual equipment, meals and refreshments, shipping of supplies, and travel expenses.

Just as with in-person research, participants must have a valid id, pass the screening questions, and agree to a confidentiality statement. Mobile access for participants and privacy for clients.

Hosting & Moderating

jennifer_inouyeJennifer Inouye has over 15 years as a litigation consultant in areas such as aviation, employment, injury, wrongful death, intellectual property, and eminent domain. She has worked on hundreds of cases with independent businesses, Fortune 500 corporations, insurance companies, and law firms of all sizes.

Online Jury Research

Our suite of online tools include surveys, breakout rooms, markup tools, debating tools, webcams and more. Suitable for all types of online jury research including witness evaluation, initial verdict orientation, mock trials, theme assessment, exhibit effectiveness, community attitude surveys, opening statement evaluation and more.

Recruiting

Our recruiting software and services include phone recruits, research panel recruits, website and social media intercepts, and email recruiting using client-supplied lists or purchased lists.

 The Future of Jury Research is Online

With mobile technology becoming increasingly more affordable, along with free computer and wi-fi access at numerous locations, most of the U.S. population is connected.  Students use computers and tablets to do homework, parents use mobile technology to maintain contact with children and other parents through texting, GPS locators and meetup groups.  Employees stay connected with cell phones, email, and mobile apps, while grandparents use video chat and social media to keep in touch with family and friends.

People are very busy.  Online jury research ensures a farther reach of potential respondents, combined with a more timely and economical alternative to in-person research.

Designed for Your Case

Each research is specifically tailored for your case.  Just as no two cases are the same, no two projects can be the same.

Cost Effective

When done correctly, online research is just as effective as in-person research, and far more affordable. Thousands of dollars are saved in facility rental, audio-visual equipment, meals and refreshments, shipping of supplies, and travel expenses

Reliable Results

With the considerable cost savings, you can have a larger sample size, yielding more statistically relevant data.  This allows you to make logistical decisions with greater confidence

Confidential

Just as with in-person research, participants must have a valid id, pass the screening questions, and agree to a confidentiality statement.

While there is no physical viewing room, clients can log in and observe surrogate jurors’ comments without being seen.

Services

Witness Evaluation

Oftentimes, a witness’ self-perception contrasts with what a jury believes about his or her testimony.  Evaluation research allows the witness to learn from unbiased observers about how to become a stronger, more persuasive witness in both deposition and trial testimony.  We examine factors such as persuasiveness, likability, credibility, and issue identification, among others.

Initial Verdict Orientation

In a segmented version of a “mock trial”, respondents watch truncated plaintiff and defense statements, then come together as a group to deliberate.  This exercise affords the opportunity to test and compare the effectiveness of various scenarios.

Theme Assessment

Showing jurors primarily one side of a case, jurors are asked to determine the validity and believability of various case themes.  This will allow for a preliminary view of jurors’ understanding of issues, and strength of arguments.

Exhibit Effectiveness

Once demonstrative exhibits have been created, empirical research is used to test the effectiveness of trial graphics.  Exhibits are crucial to aiding jurors’ understanding and comprehension of important themes and timelines.

Community Attitude Surveys

Particularly in cases with high public exposure, we could design a questionnaire to measure local opinions and potential juror prejudice.  Empirical data is collected from hundreds of individuals in the trial venue or from areas determined to be a venue match

FAQ

Are surrogate jurors really honest in online research?

Definitely.  There’s no reason not to be.  In fact, there is less bias than in-person research because other than the individual’s first name and last initial, there is no other indication of things such as age, ethnicity, economic standing, education, or religious beliefs.


Do deliberations take more time than in-person research?

Online chat deliberations actually take less time than in-person deliberations, as it eliminates side discussions that are not relevant to the case.  Everyone can see the conversation, so comments are more focused on pertinent issues.


Since respondents are typing instead of speaking, do they convey less information?

Surrogate jurors put considerable thought into their answers, whether in person or online.  Most are pretty quick at typing, and are told not to worry about typos.  Some write long paragraphs, while others break up their thoughts into shorter phrases.

Contact Artafact

For an online demo or additional information call 1-800-618-3228 or click the button below to use our contact form.

Contact Us