With mobile technology becoming increasingly more affordable, along with free computer and wi-fi access at numerous locations, most of the U.S. population is connected. Students use computers and tablets to do homework, parents use mobile technology to maintain contact with children and other parents through texting, GPS locators and meetup groups. Employees stay connected with cell phones, email, and mobile apps, while grandparents use video chat and social media to keep in touch with family and friends.
People are very busy. Online jury research ensures a farther reach of potential respondents, combined with a more timely and economical alternative to in-person research.
Designed for Your Case
Each research is specifically tailored for your case. Just as no two cases are the same, no two projects can be the same.
When done correctly, online research is just as effective as in-person research, and far more affordable. Thousands of dollars are saved in facility rental, audio-visual equipment, meals and refreshments, shipping of supplies, and travel expenses
With the considerable cost savings, you can have a larger sample size, yielding more statistically relevant data. This allows you to make logistical decisions with greater confidence
Just as with in-person research, participants must have a valid id, pass the screening questions, and agree to a confidentiality statement.
While there is no physical viewing room, clients can log in and observe surrogate jurors’ comments without being seen.