Methodology
Artafact has pioneered a new research methodology that adds rigor to focus group research. Our hybrid studies provide the best of both worlds -- the dialog and insights of focus groups with the precision and large sample sizes of quantitative surveys.
By combining the two methods in one online research project, companies can achieve significant cost savings. Recruitment costs are halved by recruiting once for both parts of the study, and the cost of research design is often reduced as well. Most importantly, the hybrid methodology improves your research results.
Companies that have used the Artafact Hybrid Methodology include BIGresearch, Cricket Wireless, JC Penney, and Sam’s Club.
Read our research brief, with JC Penney case studyOnline Research Redefined