artafact - real-time qualitative research - engage your market

Company

Artafact’s mission is to bring reliable software to the research industry, complete with the services and tools you need to conduct high quality market research.

Founded in 2002, Artafact provides reliable, industry-leading software for conducting online qualitative research, both synchronous and asynchronous. Artafact online focus groups support synchronous research—all the participants are online at the same time, in one real-time conversation. Artafact bulletin boards support asynchronous research—participants come and go as they please, or as directed, providing their ideas and opinions in an environment similar to an online community.

Unlike many other online research software firms, Artafact’s mission is not to reinvent research. Instead, our goal is to allow you to optimize your current research practices by bringing them online with highly reliable software along with the tools and services needed to conduct high-quality research online. Artafact brings the full functionality of traditional focus groups online, with features such as drawing tools, which allow participants to collaborate on a concept, and a virtual viewing room for clients to watch the focus group as it happens.

Artafact online focus group software was the first to be based on a robust commercial software platform.

Artafact counts among its clients both large and small research firms including Zoomerang/MarketTools, Cheskin, Trend Influence, Illuminas, MeringCarson, Baccus Research, Penn, Schoen and Bertland, and many others worldwide.

Artafact founder and president Linda Stegeman is an experienced leader in marketing, strategy, positioning, and new product development. Her passion is generating customer value. She understands the needs of both business and consumer markets, having successfully launched products and services for Nestle USA, Lucent Technologies, Ameritech, Gerber Products and ChemConnect.

Linda has served on the Board of the University of Michigan School of Business, was a final-round judge for the National EFFIE Advertising Awards in New York, and represented Lucent as keynote presenter for the 1998 Global Information Infrastructure Awards. In 1996 Linda was honored with the 1996 TWINN (Technology Women In Industry) award.