About Us


Founded in 2002, artafact brings our extensive experience in conducting thousands of studies using projective, probing and visual mapping exercises to your marketing problem.  Just as we moved beyond chat in online focus groups and online bulletin boards to provide interactive white boards and drawing tools; we believe in going beyond simple Q&A methodology to interactive visual mapping tools, all of which are supported both in person and online.

Our software and tools are proven, highly reliable, configurable additions to traditional market research methods that rely too heavily on a single Q&A methodology.  We are experienced in cross media usage, advertising effectiveness, positioning, strategy, product testing, shopping studies, market validation, ideation, website usability, purchase process, use cases, value propositions, attitudes, mock trials, exhibit effectiveness, witness evaluation and more.

Artafact founder and president Linda Stegeman is an experienced leader in marketing, strategy, positioning, and new product development. Her passion is generating customer value. She understands the needs of both business and consumer markets, having successfully launched products and services for Nestle USA, Lucent Technologies, Ameritech, Gerber Products and ChemConnect.

Linda has served on the Board of the University of Michigan School of Business, was a final-round judge for the National EFFIE Advertising Awards in New York, and represented Lucent as keynote presenter for the 1998 Global Information Infrastructure Awards. In 1996 Linda was honored with the 1996 TWINN (Technology Women In Industry) award.

Sarah Moody, Solution Marketing Services.  Solution Marketing Services is a marketing consultancy that designs, builds and runs executive and customer programs for technology companies. Target persona’s include but are not limited to CIO, CISO, VP of Technology, and others. Programs include Customer Advisory Boards, Reference/Success Programs, Summits, and Executive Briefing Centers. We have helped companies such as HP, VMware, Autodesk, Greenplum, Sun/Oracle, Workday, and Greylock Partners drive their corporate and technology strategy, grow revenue, crush the competition, and build fanatically loyal customer advocates.

Jennifer Innouye has over 15 years as a litigation consultant in areas such as aviation, employment, injury, wrongful death, intellectual property, and eminent domain. She has worked on hundreds of cases with independent businesses, Fortune 500 corporations, insurance companies, and law firms of all sizes.