artafact - real-time qualitative research - engage your market

Artafact + Innovation Games®

Artafact has partnered with Innovation Games to bring you real-time projective and probing techniques that are both innovative and fun for the research team! "Games" are collaborative exercises for a group of individuals which can be just respondents or a combination of respondents and your clients to solve common problems such as:

Prioritizing product development
Developing a positioning statement
Ideation
Empathy Maps
Concept Screening

Here are just a few of our games/techniques. Contact Artafact for additional information.

Empathy Map Game

Empathy Map:

Learn how to provide a better user experience by viewing the perspective of your stakeholders and identifying how to improve what they see, hear, think, gain, and are challenged by.

How-Now-Wow Matrix

Ideation:

Create original ideas, rank them in importance and sort them by how realistic and practical they might be to implement. Find the WOW ideas that are original AND easy to implement.

Actions for Retrospectives

Change the Concept:

Understand what your target likes best about your concept, what they wish it had, what's puzzling about it and whether they see any pitfalls.

These are just a few of the many techniques you can deploy to "unlock" the mind of your target and engage your audience. Contact us for further information.